OOH Measurement and Analytics
Since the introduction of online media, the outdoor advertising sector has faced the significant disadvantage of not being able to produce comparable measurability to their customers. By deploying Mobilytics’ proprietary technology solution, ad space providers can overcome this obstacle and stay competitive with online media.
Do you find it hard to understand customer tendencies? Our revolutionary data technology helps you maximize utilization rates and increase revenue by offering retailers & advertisers a new level of measurability with ad-impression metrics. This data assists you in determining whether your ads are sending clients to the desired locations within your retail store, mall, convention center, or any public venue while providing insight into the busiest hours for your indoor display network.
Getting reliable impression data on exterior and interior vehicle advertisements for buses, taxis, and trams has been virtually impossible until Mobilytics. By using our plug-and-play service you now have the ability to measure and report impressions on transit media ad spots, multiplying the value of your media space.
Our technology allows commercial landlords and retail operators to access valuable insights including foot traffic volume/flow data and demographic analysis, which can be used to inform strategies for rent price optimization and tenant marketing.